Tourism business. Innovation in tourism covers a wide variety of realities. This requires taking into account various types of innovations: catch-up innovations, additional innovations, breakthrough innovations. It covers various profiles (product, service, marketing, processes, social, organizational) and typologies (software, application, data, non-materialized service, equipment). It can come from the tourism sector itself or from companies outside the sector. Finally, it can be measured globally, at the destination or tour operator.
As in many sectors of the economy, the most notable innovations in tourism today are innovations that change behavior, facilitate and enrich travel experiences in many ways. After the advent of e-tourism, with the development of online sites for selling tourism services, the sector has survived the mobile tourism revolution thanks to the advent of smartphones and the applications that accompany them. But innovations are also generated by new expectations from tourist clients, whether by the way they are consumed or by the requested products and services, in response to new problems. Current trends seek greater authenticity, respect for the environment, local development, travel …
Therefore, the creation of new “tourism agencies service” for tourists is one of the current foundations of innovation in this sector, even if innovation also applies to domestic companies and operators in order to improve their organization, processes and competitiveness. Thus, this innovation is protein, which makes it even more difficult to measure, define and support a policy that must be implemented to promote and ensure its dissemination. Given the need to specifically support innovation in this sector, it is also relatively recent. In addition to raising public awareness, many initiatives have been implemented at the local level by various stakeholders. In addition, supporting innovation in the sector is part of a more comprehensive national policy in terms of financing and supporting innovation.
In a global economy that is closely connected and aware of social, economic and environmental sustainability, the tourism industry, which is growing steadily, is facing new challenges. On the one hand, mass character and exhaustion of traditional directions and products; on the other hand, the new requirements of tourists who are increasingly interested in more authentic routes, more innovative products and more vibrant sensations. These problems provide an opportunity for entrepreneurs and entrepreneurs wishing to develop an attractive and high-quality tourist offer in our country.
Within this framework, design experience is a key element in creating innovative travel products that are relevant in the national and international markets. The purpose of this guide, in particular, is to provide knowledge, tools and practical guidelines for developing tourism experiences of higher quality, attractiveness and diversity, thereby contributing to the improvement of our country’s tourism offer in the future.
Although this tool can serve as a guide for developing a wide range of tourism experiences, it is mainly focused on tourism with special interests, touching upon aspects related to the five types of tourism that are currently priority for state policy: astrotourism, wine tourism, local tourism, natural and adventure tourism, as well as cultural and gastronomic tourism. The manual contains concepts, methodologies, recommendations and tools, both for creating a descriptive part and for assessing the tourist experience to be developed.
It also offers information on trends and opportunities related to design experience, including examples of national companies highlighted by their offer and best practices. It is mainly intended for those entrepreneurs and / or entrepreneurs who seek to respond to the current needs of tourists, increasing the cost of their products. However, it is also expected that it can serve various organizations uniting tourism entrepreneurs, thematically or geographically (for example, trade associations and tourist chambers), and which are interested in promoting strategies aimed at increasing the value, quality and differentiation of the offer of like-minded people. Finally, guidance can be useful in government agencies that advise entrepreneurs and entrepreneurs in tourism, where there are tourist offices.